June 7, 2021

Important distinctions between Millennials and Gen Z

What comes to mind when you hear the term “Millennial?” This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996,...

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May 24, 2021

Are you a sales person or consultant?

What does it take to be the best in direct selling? Not just good enough, but THE BEST? Well, for one it means changing how you approach your business and the sale. Selling for the sake...

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May 17, 2021

How can the color red influence your audience’s purchasing decisions?

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase...

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May 10, 2021

Reaching younger customers in 2021

Over the last year, engaging millennials and Gen Z has become more of a challenge, as many young people felt the pinch as a result of the coronavirus. They might have cut back on discretionary...

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May 3, 2021

Why no one is interacting with your Facebook page

So, let’s say you have a decent chunk of followers on Facebook, but your posts continue to experience little to no engagement. If you’re wondering why you have hundreds or thousands of followers but only...

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April 26, 2021

Why technology is a game-changer for your MLM business

Technology is pretty amazing. It can make life considerably easier for people at home and at work. Regarding the latter, software platforms specifically can increase efficiencies for MLM companies and their sales teams. Here’s a...

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April 19, 2021

SEO is a timeless necessity for any business

Here’s a bold prediction. Even if you stumble across this post in the year 2040, it’s likely SEO will still be a deciding factor in your company’s success. Sure, the world will look like a...

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April 12, 2021

#Couples goals: How to cowork with your partner

Pandemic or not, chances are you work out of your home. That’s the beauty of direct sales, after all. You can work anywhere and anytime. But what if your partner also works out of your...

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April 5, 2021

Less scrolling, more engagment

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience’s attention while they’re swiftly scrolling through their newsfeeds. To...

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