August 16, 2021

Social media users expect quick responses

Social media users have a reputation for being a bit on the impatient side. If you’re one yourself, that probably doesn’t come as a big surprise. Some pundits are already observing that when it comes...

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August 9, 2021

Americans prepare to get back to their spending ways

The last year and half of economic upheaval and financial insecurity means some consumers saved more than ever before in 2020 and in the former part of 2021. As economists will tell you, they will...

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August 3, 2021

Don’t let these social media mistakes backfire with your audience

If there’s one thing that’s always changing, it’s the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can’t seem to give up on. If you’re concerned...

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July 27, 2021

Technology as a tool, not the solution

Think for a moment about how many apps you have on your phone right now. On average, U.S. users had 20 apps installed on their mobile device. Most of us interact with them without much...

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July 19, 2021

Crafting blog posts that engage readers

Blogs have been around a long time, and for good reason. They’re effective channels to engage audiences through fresh, relevant content. The best way to engage audiences is by presenting the most captivating content in...

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July 12, 2021

Is mentoring for you?

If you want to succeed in business, you can’t go it alone. That’s to say, behind any successful business owner is a community of people who believed in him or her. The whole is really...

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July 5, 2021

It’s time for a social media audit. Here’s how to do it.

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a...

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June 28, 2021

Are you REALLY listening?

What separates great sales people from mediocre ones? A lot of factors, but there are a few that stand out. Interpersonal communication is one area in which everyone could stand to work on. Take, for example,...

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June 21, 2021

How healthcare professionals can keep their social marketing efforts HIPAA compliant

Social media is everywhere – its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper...

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