Technology as a tool, not the solution

Back to News July 27, 2021

Technology as a tool, not the solution

Digital displays surrounding us from everywhereThink for a moment about how many apps you have on your phone right now. On average, U.S. users had 20 apps installed on their mobile device. Most of us interact with them without much thought. Technology is woven into our everyday lives.

Technology and relationships

Technology is important in life and in business, yet there’s a simple truth that many in the industry take for granted. That’s the fact that the human touch can’t be replaced by any app, website or widget. The more a sales person leans into this, the more effective he or she will be in achieving their goals.

Consider two approaches to embracing tech on the job. The first is to replace human interaction entirely, which results in automation and an impersonal feel. There’s no rapport built or opportunity to dive deeper. It may save time, but in doing so it’s at the expense of relationships. It becomes transactional, not relational, and some customers might recoil at the lack of depth. In other words, though less work, it may cost you in the end in terms of customers and referrals.

The second approach, however, offers a compromise. It enables the salesperson to be more efficient but technology offers a boost. It doesn’t have to be a zero-sum game. After all, Robin Dunbar’s research —distilled into Dunbar’s law — suggests that one can only manage about 150 relationships at any given time. A robust MLM software can be a boon in this regard, especially if it helps to remind you to check in with prospects and/or customers. Such a platform may allow you to double or triple Dunbar’s number. In this way, technology can deepen relationships and foster connections.

Your technology partner

That’s where we come in. We walk the walk when it comes to marrying technology with the relational element. Here at Thatcher Technology Group, we don’t take a “hands-off” approach and leave you to figure it out on your own. Instead, we believe in a high-touch approach to relationships. As part of the Prowess community, you will benefit from an exceptional team of experts committed to your success. We are ready to help anyone at anytime.

When you choose Thatcher Technology Group, you can count on great software and amazing service. We’ll be there for you every step of the way. Contact us today to learn more about how our MLM software can help you build your business in 2021 and beyond.


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