Americans prepare to get back to their spending ways
The last year and half of economic upheaval and financial insecurity means some consumers saved more than ever before in 2020 and in the former part of 2021. As economists will tell you, they will only save for so long before they’re ready to resume pre-pandemic spending patterns. This phenomenon is known as pent-up demand.
So what does this mean to you, a direct sales professional? In simple terms, the time to act is now so you can capitalize on consumers’ need to feel like life is returning to some semblance of normalcy. Here are a few ways to be proactive so you’re ready to handle the influx of sales when business picks back up:
Get in the (mental) game
After a stint of slow business, maybe your routine is off. The pandemic changed our habits and some aren’t for the better. You might not be as mentally sharp as you were before. Self care is critical to performance. Evaluate your current lifestyle. Are you:
- Eating a balanced diet?
- Getting enough sleep?
- Managing your workload and stress?
- Staying hydrated?
- Focusing on the positive?
You can’t put a price on physical and mental health. If one of these areas is off balance, it might be time to reeducate and readjust as necessary to ensure you’re on your A-game when activity returns to pre-pandemic levels.
Evaluate your digital presence
Is your website current? Intuitive? Mobile friendly? If your website isn’t an asset, it’s a liability. The same consideration goes for your social media channels. Is the information posted timely? Do you adhere to a consistent posting schedule? With consumers spending more time engaging in online shopping, you don’t want to create any obstacles to getting them to make a purchase.
Invest in your team
If you were among the millions of small businesses who had to temporarily scale back on personnel, it may be time to build your team back up again — or even expand. And when you’re ready to do that, look to a proven partner for support so you can do so intentionally. Prowess gives you the direct sales apps and tools to build, monitor and maintain even complex compensation and genealogy plans easily and with confidence. With automated incentive and recognition programs, you can seamlessly increase recruiting and retention while encouraging the behavior that drives your business.
There’s still time to make 2021 a record year. Dream big and stay hungry.