In a world where retail sales and well-known brands seem to be collapsing on a daily basis, one could certainly question the future of direct sales as a viable channel. It’s easy to look at...
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We get asked all the time about MLM and social media. What’s the best way to promote products through social channels? Is it enough simply to post product links on Facebook? Any MLM social media strategy...
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We’ve written before about how, in light of recent regulatory investigations, direct selling companies must be more careful than ever to pursue product sales as a primary focus rather than overemphasizing the recruitment of sales...
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In recent weeks, one of the largest firms in the direct selling business made some sweeping changes to their business model allegedly driven by FTC regulatory oversight. Based on the FTC’s recent investigation, the firm announced...
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The concept is about as old as direct selling: an enterprising sales rep who wants to rake in a bunch of sales in one evening plans a gathering and invites as many of her friends,...
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What would you do if tomorrow morning, a nationally-known blogger with 1.2 million followers posted a glowing review of one of your products and provided a link to the product page on your website? Like any...
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Making payments to sales reps is much more than a simple transaction. Your flexibility in making payments can actually be a major competitive differentiator for attracting new sales reps in our “gig” economy. Just be...
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Clawbacks. Sorry to begin this article with a dirty word, but it needed to be said. Nobody likes clawbacks. They usually represent something that went wrong in the processes of your direct sales company. Maybe your...
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We’ve written before about the fact that when you’re trying to motivate your direct sales reps to sell, you can’t take a carrot-and-stick approach. Why not? Because there’s no stick—nothing you can threaten them with. You...
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