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July 19, 2021

Crafting blog posts that engage readers

Blogs have been around a long time, and for good reason. They’re effective channels to engage audiences through fresh, relevant content. The best way to engage audiences is by presenting the most captivating content in...

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July 12, 2021

Is mentoring for you?

If you want to succeed in business, you can’t go it alone. That’s to say, behind any successful business owner is a community of people who believed in him or her. The whole is really...

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July 5, 2021

It’s time for a social media audit. Here’s how to do it.

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a...

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June 28, 2021

Are you REALLY listening?

What separates great sales people from mediocre ones? A lot of factors, but there are a few that stand out. Interpersonal communication is one area in which everyone could stand to work on. Take, for example,...

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June 21, 2021

How healthcare professionals can keep their social marketing efforts HIPAA compliant

Social media is everywhere – its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper...

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June 14, 2021

How to motivate when the going gets tough

Slumps happen in sales. Sometimes your team is on fire and other times motivation is…well.. lacking. It happens and is part of the human experience. It’s on you as a leader, though, to help them...

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June 7, 2021

Important distinctions between Millennials and Gen Z

What comes to mind when you hear the term “Millennial?” This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996,...

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May 24, 2021

Are you a sales person or consultant?

What does it take to be the best in direct selling? Not just good enough, but THE BEST? Well, for one it means changing how you approach your business and the sale. Selling for the sake...

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May 17, 2021

How can the color red influence your audience’s purchasing decisions?

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase...

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