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April 5, 2021

Less scrolling, more engagment

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience’s attention while they’re swiftly scrolling through their newsfeeds. To...

March 22, 2021

Hitting next-level success in 2021

Building a successful direct sales business requires being strategic and intentional, among other things. The most successful leaders approach their business as both an art and a science. Here’s what you can learn from the...

March 15, 2021

Harnessing the power of SEO for increased website traffic

One of the basic tenets of running a website these days is ensure that your Search Engine Optimization (SEO) house is in order. A simple Google search on SEO will provide tons of stories and...

March 8, 2021

Grow your dream team in 2021

Where would you be without your team? Probably not at your current level. A sales force is the lifeblood of any direct sales enterprise. You told yourself 2021 would be the year you’d grow your...

March 1, 2021

Split testing is as easy as ABC

Have you ever heard of the concept of split testing? Sometimes it’s called “A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see...

February 22, 2021

Sales reps can benefit from using a business page on social media

One of the things you may see some of your sales reps doing is pushing products on their personal social media accounts. While it’s important to be present on social media, this isn’t the best...

February 15, 2021

4 things every marketer must avoid when writing captions for social posts

Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is...

February 1, 2021

Are you guilty of these Instagram caption mistakes?

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here...

January 18, 2021

Give your marketing strategy the human touch with personalization

If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers. Here are three ways to do it. First, personalize...

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