How to harness the power of social media to grow your organization
Social media can be a powerful tool for businesses to use in order to grow their organization. One of the reasons is in the name: “social.” As we know, social media is a place where you can reach your customers and engage with them.
Social media can improve customer service as a company. People want to work with businesses they feel care about them. Many of them like to be able to reach out to a company on social media if they have questions or concerns. It can be more convenient for your customers to send a message on social media, instead of calling it in.
As a business, you can utilize these platforms to help improve your customer relations. Some companies use bots to answer common questions. Some companies also have a message that goes up during off-hours, to let people know that there may be a delay in response time and that the company will respond within 24 hours. Some companies also put a person in charge of monitoring their social media messages to make sure a person is able to answer questions quickly. Either way, this is a great resource that companies can use to help retain customers.
Social media also provides a place for you to show your authority on topics. This allows you to build trust with your audience. When they have a question about a topic in your wheelhouse, they’ll be more likely to come to you to find the answer. Also, customers are more likely to buy from businesses they trust, so this can not only help you retain customers but bring in new ones.
If you share content that your audience engages with, their followers are likely to see it. For example, if they like, comment or share your post, it may show up in their friend’s feed. This provides free advertising. Many social media platforms also offer advertising options that are very affordable to help you further gain attention from your target audience.
You can also use social media to help drive people to your website. Keep in mind, when writing content, you want it to be conversational. You don’t want it to come off as a direct sales pitch. To help motivate them to act now, you can end with a call to action about checking out your website to learn more or giving you a call.
Thatcher Technology helps businesses harness the power of social media and digital commerce to grow new streams of revenue – we’d love to help you! Please reach out and let’s explore how we can help you grow your organization.