Grow your MLM company with influencer marketing
In order to sell your products, people need to be aware of them and motivated to buy them. There are several ways you can promote sales. One of these is through influencer marketing.
Even though influencer marketing sounds like a new and trendy term, it’s technically been around for a very long time. Athletes, actors and other well-known individuals have been paid to talk about products to influence the decision of buyers for years.
We’re hearing more about influencer marketing now, though, because of the internet and social media platforms. The internet is full of influencers, and influencer marketing has become more affordable in the sense that you don’t have to hire an athlete or actor to build an audience anymore.
There are influencers available in various fields of interest and at various pay grades. It’s important when looking for an influencer to find one that aligns with your brand and products. It’s typically best to find someone who has some pull in your industry. For example, if you sell beauty products, consider hiring an influencer that has a big following on Youtube and does beauty how-to videos or reviews. Bloggers, vloggers and more can make for great influencers.
You can reach out to potential influencers by looking for someone in your target market. See if you can find bloggers or vloggers that are talking about the type of products you sell or have the same audience as you. For example, If your target is stay-at-home moms, find a mommy blogger. Start by following their content and connecting with them by leaving comments or feedback. Eventually, this interaction may lead to discussions about hiring them as an influencer.
If you know an influencer then you can skip this part and reach out to them immediately. You may also want to reach out to an influencer marketing agency that can find influencers for your business.
There are different ways to pay influencers. Many receive payment based on the level of traffic they drive to your website or online store. For example, you could pay a percentage of every click, sale, or mention of your products on social media. Some influencers will also take payment in a different form, such as free products, travel, or gift cards. Know in advance what you can afford to pay and what you’re willing to pay (at most) before going into these discussions. You can then work out a plan.
Once you’ve established influencer relationships, continue to build them. Influencers can assist you in building your brand. It’s worth curating these relationships. Consider inviting them to company events or keeping them informed up company changes and client relationships.
See if there are ways you can help them meet their goals. For example, you might want to share their contact information with others you know that would benefit from their services. You could also offer to share some of their content on your website or social media pages. If you’re going to share their information, make sure to ask them first. Keep in contact with them and show them how much you appreciate their work.
If you haven’t already, consider partnering with an influencer. Good things are sure to follow!