Content marketing tips for direct selling businesses

Back to News July 13, 2020

Content marketing tips for direct selling businesses

48953659_MDirect selling businesses have come a long way in recent years, thanks in part to technology. Technology allows businesses of all types to expand upon their offerings.

Not so long ago, direct selling businesses relied on home parties to move merchandise and make sales. This made it difficult to find consultants and grow.

But now, thanks to virtual meetups and social media platforms like Facebook, Instagram and Pinterest, it’s easy to attract and retain new consultants. These platforms also make it easier for you to find clients and to build a sustainable income.

When you bring on new consultants, it’s valuable for them to understand the marketing options that are available to them. This can benefit your wallet and theirs. Make sure your team members are knowledgeable when it comes to content marketing options they have for selling. If you ensure your consultants have the tools they need, they’re more likely to stick with the program and make more sales.

Your consultants will, no doubt, understand that social media is a powerful tool. However, they may think they can move enough merchandise to make a living just by selling to their friends and family members. This isn’t necessarily true. It’s a start, but you really want to encourage your consultants to reach further. Inspire them to try and build a bigger following. They can do this in several different ways. For example, creating videos or writing blogs to share online. If your consultants decide to blog, they need to do so regularly. It’s also a good idea to add a call to action at the end of each blog.

Additionally, you’ll want to advise your consultants to share a wide range of content. Don’t just post about the product and what the company offers, but also share relevant industry news. There’s a quote by David Beebe that says “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” Your consultants should consider also sharing content that is inspirational, informative and humorous at times. They should come off as authentic in their social media presence.

Email marketing is another type of content your consultants may want to consider. Less is more when it comes to this strategy. You don’t want them to send out emails daily. Instead, they should limit it to once a week, every other week or even once a month. Otherwise, people may be quick to unsubscribe. You can drive new subscriptions to your e-marketing by offering a freebie, such as a free sample, ebook or whitepaper. Giving something away upfront is a great way to increase interest in your products. If you do it strategically, it can also increase your revenue.

The “freebie giveaway” can also be used to help with referrals. Maybe you offer something to your consultants when they bring others on board, or maybe you advise your consultants to offer a freebie for their customers to refer other customers. Either way, this can be a great strategy for reaching a larger audience.

As you can see, there are plenty of avenues your consultants can take to improve sales. Make sure to encourage your team to try different approaches.

If you’re looking for help maximizing sales productivity, optimizing organizational efficiency and empowering sustainable growth, contact us at Thatcher Technology Group. We’re here to help.


Get Thought Leadership Delivered to Your Inbox