Tips for improving customer retention
You may feel that it’s easier to get someone to try your product for the first time than it is to retain them for an extended period. That’s because many businesses offer incentives for new customers. However, we want to challenge you to also consider offering perks to your loyal customers.
Have you ever noticed that cell phone companies offer discounts to new customers, trying to take them away from other companies? They will offer amazing deals for these customers to come on board, but the deals they offer their loyal customers aren’t usually as good.
It makes the deals that other phone companies offer seem more appealing. The customers who have been loyal to the company may feel less so when they see that another company is willing to do more for them than their current one.
The point is, customers want to feel valued and want to know they’re shopping in the right place. So, if you’re not already, make sure you offer a loyalty program to your customer base. After all, there should be perks to sticking with you. Maybe that means you offer specials on their birthdays, or you run deals specifically for your current customer base. It may also mean that you have a program where they can earn points through shopping. By offering these extra incentives you can improve the chance that customers will continue coming back.
Distributors should also stay in touch with their customers. That could mean sending out newsletters once or twice a month, sharing helpful tips on social media, or creating how-to videos for customers to watch. It also means actually reaching out to customers and seeing if there’s anything they need right now or offering special deals as they come up.
If you want to stay competitive you should also have a presence on social media. However, it’s important that you respond to questions and comments professionally. Customers want to know that they’re heard. If an issue arises, take it offline by way of a phone call or direct email as soon as possible.
Don’t forget the power of customer service in customer retention. Distributors need to be available to their customers and handle things promptly and with care. When customers receive good service, they’re more likely to return for additional purchases.
Of course, one of the biggest ways to keep customers coming back is to simply offer great products. Your products should be so good they sell themselves. You will struggle to retain customers if your product doesn’t work the way it says or it breaks soon after they purchase it.
Don’t forget to make it easy for customers to shop. If customers can easily find your products in an online database and quickly make their purchases, you’ll be more likely to retain them. As much as customers want great products and good service, they also value convenience.
If you’re looking to offer more convenience to your distributors and customer, reach out to us at Thatcher Technology Group. Our direct selling solutions can simplify things and help take your organization to the next level.